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This Is Uncomfortable

Kroger taps into the demand for meat substitutes

Marielle Segarra Sep 12, 2019
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The Kroger Co. corporate headquarters is seen in downtown Cincinnati, Ohio.
Scott Olson/Getty Images

Kroger announced recently that it’s launching a private label of plant-based foods and it’ll be testing them out in its stores. It’s trying to tap into Americans’ growing interest in meat-substitutes and alternatives.

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