Alibaba sees bridging the online and in-store experience as a way to spur growth
Alibaba sees bridging the online and in-store experience as a way to spur growth
Chinese e-commerce giant Alibaba is set to report earnings Thursday. In the midst of the U.S. trade war with China and a slowing economy there, Alibaba has focused on bringing more retailers into its ecosystem.
“They want the experience for consumers to be the same whether online or in a store,” said Gil Luria, director of research at DA Davidson. The problem is that it’s more expensive to run stores than it is to run a website. “What it means for their business right now is much lower margins.”
Click the audio player above to hear the full story.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
