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Now that Uber and Lyft are public, the public may pay more

A car that drives for both Uber and Lyft is seen on Park Avenue in New York City in March, 2019. Timothy A. Clary/AFP/Getty Images)

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Uber and Lyft, the two big competing ride-sharing companies, posted lower-than-expected revenue in their respective earnings reports this week. Each went public earlier this year. As the companies adjust to their new status, they may find that the financial pressure of being beholden to shareholders could mean changes in pricing strategies and branding.

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