Away launched four years ago after co-founders Jen Rubio and Steph Korey set out to disrupt the luggage industry. A direct-to-consumer business model and creative branding strategy helped them reach a $1.4 billion valuation in May. Marketplace host Kai Ryssdal recently sat down with Rubio, Away’s chief brand officer.
“When I say we make luggage, I say that in the way that Nike just ‘made’ a running shoe, back in the day. Or that Lululemon just ‘made’ a yoga pant. But what they really made is this brand that’s cultivated a community of very, very loyal advocates — people who will talk about your brand, and your product, and really be the fuel for the growth …
… When we think about what we’re going to do over the next few years, what we’re focused on is: how do we create a community of travelers who tell us what they want? We thoughtfully design and create these things that they’re talking to us about. ”
Click the audio player above to hear the interview.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.