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Women’s soccer World Cup is becoming a global sensation—and a fashion one too

United States' forward Tobin Heath (C) reacts with teammates after scoring a goal during the France 2019 Women's World Cup Group F football match between Sweden and USA, on June 20, 2019, at the Oceane Stadium in Le Havre, northwestern France.

United States' forward Tobin Heath (C) reacts with teammates after scoring a goal during the France 2019 Women's World Cup Group F football match between Sweden and USA, on June 20, 2019, at the Oceane Stadium in Le Havre, northwestern France. DAMIEN MEYER/AFP/Getty Images

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Mirroring the rise of the men’s soccer jersey as a fashion statement, women’s jerseys have been a hot item this season. The popularity of women’s soccer is one reason. Another: fashion magazines have been featuring more and more athletes on their covers.

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