The latest smart product: the baby diaper

Bennett Purser and Kai Ryssdal May 14, 2019
HTML EMBED:
COPY
pxhere

The latest smart product: the baby diaper

Bennett Purser and Kai Ryssdal May 14, 2019
pxhere
HTML EMBED:
COPY

From phones and televisions to toothbrushes, no product is safe from becoming a “smart” product these days. And that includes diapers.

Huggies released smart diapers in Korea earlier this year. Parents attach a reusable Bluetooth sensor to the diaper, which monitors the baby’s business and sends an alert to the parent’s phone when the baby needs attention.

Michael Waters, who reported on the product for Vox, discovered that after a seven-year decline in the U.S. birthrate, diaper sales are lagging. Now, diaper companies are hoping this new tech can recoup some lost profits.

Waters spoke with Marketplace host Kai Ryssdal about the economic conditions that could bring smart diapers to American shelves. He said that they could be available in the U.S. this summer.  

“There’s this extra pressure on diapers brands to develop diapers that are more expensive, that can give them more of a profit, because the birthrate is declining.”

Michael Waters

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.