Lululemon wants a leg up in the market for men’s clothing

Marielle Segarra Apr 25, 2019
HTML EMBED:
COPY
Lululemon Athletica hosts a 400-person yoga class at the Royal Opera House in Covent Garden to celebrate opening its first London store. (Stuart C. Wilson/Getty Images/lululemon athletica)

Lululemon wants a leg up in the market for men’s clothing

Marielle Segarra Apr 25, 2019
Lululemon Athletica hosts a 400-person yoga class at the Royal Opera House in Covent Garden to celebrate opening its first London store. (Stuart C. Wilson/Getty Images/lululemon athletica)
HTML EMBED:
COPY

What do you think of when you hear the name “Lululemon”? Yoga pants, right? Women’s yoga pants, more specifically. Now the athleisure clothing brand wants its name to make you think of comfy pants for men, too. Lululemon has released its five-year growth plan, which aims for annual revenue growth in the low teens. One way Lululemon hopes to reach that goal is by doubling its sales of men’s clothing. 

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.