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Lululemon wants a leg up in the market for men’s clothing

Marielle Segarra Apr 25, 2019
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Lululemon Athletica hosts a 400-person yoga class at the Royal Opera House in Covent Garden to celebrate opening its first London store.
(Stuart C. Wilson/Getty Images/lululemon athletica)

What do you think of when you hear the name “Lululemon”? Yoga pants, right? Women’s yoga pants, more specifically. Now the athleisure clothing brand wants its name to make you think of comfy pants for men, too. Lululemon has released its five-year growth plan, which aims for annual revenue growth in the low teens. One way Lululemon hopes to reach that goal is by doubling its sales of men’s clothing. 

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