
Ford invests $500 million in Rivian EV pickup truck

Today, Ford announced a $500 million investment in Rivian, the electric vehicle startup. Rivian is known for its electric pickup truck and the two companies will reportedly work on a pickup together. However, an EV pickup with limited battery charge might be a tough sell for truck buyers looking for heavy-duty hauling capacity and range. If that’s the case, what is the market for an EV pickup?
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?