Malls used to rely on huge department stores to lure customers, but those retailers are struggling. Now, shopping centers are adding experiences with high-end interactive offerings, like an Apple store, or the Italian marketplace, Eataly, to entice shoppers. But a new study shows that adding these experiential stores doesn’t seem to be increase customer foot traffic.
Experiential shopping doesn’t seem to be helping malls
An ornate lighting fixture hangs in the lobby connecting a parking structure to the main area of the Americana at Brand shopping community in Glendale, California. Shea Huffman/Marketplace