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Toy tariff story

Nov 20, 2019
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The final season of "Game of Thrones" is a cash cow for marketers

Andy Uhler Apr 12, 2019
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Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO

Winter is officially here, and it’s big business for companies looking to capitalize on the end of HBO’s “Game of Thrones.” The hotly anticipated final season premieres on Sunday. “Game of Thrones” branding is everywhere — from viewing parties and tours, to tie-ins by brands like Bud Light, Johnnie Walker, even Oreo. Is this marketing frenzy a sign of the times?

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