The final season of "Game of Thrones" is a cash cow for marketers

Andy Uhler Apr 12, 2019
HTML EMBED:
COPY
Actress Emilia Clarke in season 8 of Game of Thrones. Helen Sloan/HBO

The final season of "Game of Thrones" is a cash cow for marketers

Andy Uhler Apr 12, 2019
Actress Emilia Clarke in season 8 of Game of Thrones. Helen Sloan/HBO
HTML EMBED:
COPY

Winter is officially here, and it’s big business for companies looking to capitalize on the end of HBO’s “Game of Thrones.” The hotly anticipated final season premieres on Sunday. “Game of Thrones” branding is everywhere — from viewing parties and tours, to tie-ins by brands like Bud Light, Johnnie Walker, even Oreo. Is this marketing frenzy a sign of the times?

Click the audio player above to hear the full story.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.