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Why Apple encourages holders of its new credit card not to swipe it

Ben Bradford Mar 26, 2019
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Eric Thayer/Getty Images

Why Apple encourages holders of its new credit card not to swipe it

Ben Bradford Mar 26, 2019
Eric Thayer/Getty Images
HTML EMBED:
COPY

Apple’s launch event Monday for the first time included no new iPhones, Macs, Apple Watches or other devices. But the company is launching one new piece of hardware: a credit card, which the company paradoxically encourages its holders not to swipe. It makes sense when combined with the slew of new services that the company hopes will make up a greater portion of its profits.

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