How femtech uses data to help women and advertisers

Marketplace Staff Mar 20, 2019
HTML EMBED:
COPY
The FDA is working with companies like Fitbit to streamline the approval process for health and medical software. DAVID MCNEW/AFP/Getty Images

How femtech uses data to help women and advertisers

Marketplace Staff Mar 20, 2019
The FDA is working with companies like Fitbit to streamline the approval process for health and medical software. DAVID MCNEW/AFP/Getty Images
HTML EMBED:
COPY

In our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is more personal and private than our health. Yet personal health devices and apps are a growing industry, a subset of which is targeted specifically at women. It’s called femtech, and it includes devices like FitBit, the Ava fertility bracelet, and the Eve by Glow period tracker. Yet sharing your data also means that data can be used to target ads in ultra-precise ways, as Molly McHugh at The Ringer reports. Marketplace host Kai Ryssdal spoke to McHugh about the femtech industry and her own experiences with advertisers who knew more about her than she realized.

Click the audio player above to hear the interview.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.