❗Let's close the gap: We still need your help to raise $40,000 by April 1. Donate now

After the grounding of its 737 planes, can Boeing’s messaging convince flyers?

Kai Ryssdal, Sean McHenry, and Liz Sanchez Mar 14, 2019
HTML EMBED:
COPY
A LEAP engine is pictured on the first Boeing 737 MAX airliner is pictured at the company's manufacturing plant, on Dec. 8, 2015, in Renton, Washington. Stephen Brashear/Getty Images

After the grounding of its 737 planes, can Boeing’s messaging convince flyers?

Kai Ryssdal, Sean McHenry, and Liz Sanchez Mar 14, 2019
A LEAP engine is pictured on the first Boeing 737 MAX airliner is pictured at the company's manufacturing plant, on Dec. 8, 2015, in Renton, Washington. Stephen Brashear/Getty Images
HTML EMBED:
COPY

Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke to Felicia Miller, professor of marketing at Marquette University, about the company’s PR strategy.

Click the audio player above to hear the full interview.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.