A LEAP engine is pictured on the first Boeing 737 MAX airliner is pictured at the company's manufacturing plant, on Dec. 8, 2015, in Renton, Washington.
A LEAP engine is pictured on the first Boeing 737 MAX airliner is pictured at the company's manufacturing plant, on Dec. 8, 2015, in Renton, Washington. - 
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Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke to Felicia Miller, professor of marketing at Marquette University, about the company's PR strategy.

Click the audio player above to hear the full interview.

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Follow Kai Ryssdal at @kairyssdal