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AT&T raises DirecTV streaming prices, sweetens bundles with HBO

Tracey Samuelson Mar 14, 2019
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A general view of atmosphere at HBO | Human By Orientation at Brazos Hall on March 12, 2019 in Austin, Texas. 
Vivien Killilea/Getty Images for HBO

After an expensive deal to buy TimeWarner, AT&T is making some changes to its DirecTV streaming bundles. It’s raising prices but also adding its much-coveted property, HBO, to the mix for free. The DirecTV strategy is offering a glimpse into how post-merger AT&T is strategizing to cut a bit of costs — it’s dropping content providers it had to pay from DirecTV Now — in order to keep its debt under control. 

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