The media mega-merger that changed everything

Scott Tong Mar 4, 2019
HTML EMBED:
COPY
The logo and trading information for Time Warner is displayed on a monitor on the floor of the New York Stock Exchange (NYSE) June 13, 2018 in New York City. Drew Angerer/Getty Images

The media mega-merger that changed everything

Scott Tong Mar 4, 2019
The logo and trading information for Time Warner is displayed on a monitor on the floor of the New York Stock Exchange (NYSE) June 13, 2018 in New York City. Drew Angerer/Getty Images
HTML EMBED:
COPY

Thirty years ago today, Time Inc. announced it would acquire Warner Communications Inc. It was a mega-deal in the media industry, and promised what would become a rather over-used word: synergy. The 1989 deal sparked a wave of consolidation, and then de-consolidation, as the industry tried to keep up with today’s broadband and mobile reality.

Click the audio player above to hear the full story.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.