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Will Vineyard Vines deliver for Target?

Ben Bradford Mar 1, 2019
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Vineyard Vines — known by its whale logo — will offer a limited line of summer clothing at Target.
Target

Target is expected to publish its latest financial results this week, just days just after the discount retailer announced a new partnership with preppy New England apparel company, Vineyard Vines. Vineyard Vines — known by its whale logo — will offer a limited line of summer clothing at Target. But will the new partner be able to meet consumer expectations?

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