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Kraft Heinz writes down its Kraft and Oscar Mayer brands

Justin Ho Feb 28, 2019
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Packages of Oscar Mayer Classic wieners are displayed at Scotty's Market on April 21, 2014 in San Rafael, California.
Justin Sullivan/Getty Images

Once upon a time, America spelled cheese K-R-A-F-T, and Oscar Mayer had a way with B-O-L-O-G-N-A. But lately, those brands haven’t been doing well for their owner, Kraft Heinz. The packaged-foods giant announced that it’s writing down the value of Kraft and Oscar Mayer by more than $15 billion. In today’s market, those iconic brands just aren’t what they used to be.

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