Share on
HTML EMBED
Click to Copy
Marketplace Morning Report

Phishing for the greater good

May 22, 2019

Latest Episodes

Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Marketplace Tech
Share on
HTML EMBED
Click to Copy

After 50 years, Sesame Street is still poised for success

Kai Ryssdal and Bennett Purser Feb 19, 2019
Share Now on:
HTML EMBED:
COPY
Bert (L) and Ernie (R).
Matthew Simmons/Getty Images

It’s been 50 years since “Sesame Street” premiered on PBS, stealing the hearts of children across the country. But what started as public service television became a big money-maker, broadcasting throughout the world. From licensing deals with toys and books, government grants, and a deal with HBO, the show has grown into a $100 million-a-year business. Marisa Guthrie went behind the scenes at Sesame Street’s studios in New York, and wrote about it for the Hollywood Reporter. She sat down with Marketplace host Kai Ryssdal to talk about what she learned about the show and its legacy.

Click the audio player above to hear the full interview.

Correction (Feb. 27,2019): The audio version of this story inaccurately describes “Sesame Street’s” deal with HBO. The show, which still airs on PBS, was added to HBO.  

How We Survive
How We Survive
Climate change is here. Experts say we need to adapt. This series explores the role of technology in helping humanity weather the changes ahead.