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If you own a car, then you know that taking it to the shop can be a pain. But the Goodyear Tire & Rubber Company wants to make it easier to understand how the rubber — literally  — meets the road. One of the largest tire companies in the world, Goodyear has been around for over 100 years. Chairman and CEO Rich Kramer tells us although tires haven't changed much, consumer behaviors and technology have.

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Follow Kai Ryssdal at @kairyssdal