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Government shutdown 2019

For some businesses, the partial government shutdown offers a chance to market directly to affected federal workers

Kimberly Adams Jan 22, 2019
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Government shutdown 2019

For some businesses, the partial government shutdown offers a chance to market directly to affected federal workers

Kimberly Adams Jan 22, 2019
HTML EMBED:
COPY

The partial government shutdown is hurting individuals, businesses, and the larger economy. But as the shutdown continues, some businesses are finding ways to build marketing campaigns around offers to help federal workers. What are the pros and cons from a business marketing standpoint of companies jumping into this political moment?

Click the audio player above to hear the full story.

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