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Rebuilding Paradise

Nov 11, 2019

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Marketplace

When it comes to companies expanding, it’s apples to oranges

Marielle Segarra Dec 13, 2018
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A sign for an Apple Inc. campus on West Palmer Lane is seen on Dec. 13, 2018 in Austin, Texas.
Drew Anthony Smith/Getty Images

Apple announced Thursday that it’s planning to build a new $1 billion campus in Austin, Texas, less than a mile from its existing campus. The company says it will also build new sites in three West Coast cities. The company says it’s on track to add 20,000 jobs in the next five years. We couldn’t help but notice that Apple’s decision-making process looked very different from that of another tech giant, which is also expanding its footprint: Amazon. 

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