Why retailers love it when you order online and pickup in store
Share Now on:
Big box and department stores have invested heavily on making it easy for customers to pick up stuff they order online at the store. That’s because research shows that most of those pick-ups actually become shopping trips, where the customer buys more than just what was in the online cart. That’s a growing Black Friday phenomenon many stores are now counting on to keep holiday revenues high.
Click the audio player above to hear the full story.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.