The latest product to sweep Instagram is one you’ve seen before
The latest product to sweep Instagram is one you’ve seen before
Instagram is filled with product promotions. The site’s most popular influencers pose with everything from cosmetics to snacks, anything with the potential to bring in a lot of money. But the latest product pushed by influencers is not so obvious. Although seen by millions of users and providing a generous income for many of the app’s top users, most probably don’t realize it’s a product: custom photo filters, made with the computer program Adobe Lightroom. Taylor Lorenz, who covers technology for The Atlantic, spoke to Molly Wood about it.
“[Adobe] didn’t even realize how captivated the Instagram influencer world had become with the product,” Lorenz said.
Click the audio player above to hear the full interview.
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