Dorcas Reilly was a home economist for Campbell’s when she concocted the iconic green bean casserole as a way for the company to sell more canned cream of mushroom soup. Reilly passed away last month, at a time when Campbell’s has been struggling. Green bean casserole has become a Thanksgiving staple and is a reliable seller for Campbell’s – 25 million cans in November 2017 alone. But Campbell’s interim CEO has said that it’s been a challenging year for the company, partly because consumers are seeking fresh food, not canned.
This story was produced by the Marketplace hub at KCUR in Kansas City, Missouri.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.