Realtors turn to social media to market luxury real estate
Share Now on:
Advertising on Instagram is nothing new. If you use the photo-sharing platform, no doubt you’ve scrolled past your share of clothing or food ads. But now, the real estate industry is putting a new twist on Instagram marketing by creating entire accounts and hashtags for some luxury properties. That’s Alexander Ali’s specialty. He likens his work to what a traditional publicist might do for celebrities: “I’m supposed to make properties famous and talked about,” he said. Does it help sell properties, however? Not necessarily.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.