Realtors turn to social media to market luxury real estate
Share Now on:
Advertising on Instagram is nothing new. If you use the photo-sharing platform, no doubt you’ve scrolled past your share of clothing or food ads. But now, the real estate industry is putting a new twist on Instagram marketing by creating entire accounts and hashtags for some luxury properties. That’s Alexander Ali’s specialty. He likens his work to what a traditional publicist might do for celebrities: “I’m supposed to make properties famous and talked about,” he said. Does it help sell properties, however? Not necessarily.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.