Once upon a time, when something you owned broke, you fixed it. We never even considered whether we were allowed to fix our products until the Digital Millennium Copyright Act made it illegal, starting in 2000, to circumvent any tech that locked up devices without authorization. So John Deere started telling farmers it was a copyright violation to fix their tractors. And Apple said it was a copyright violation to fix our iPhones.
Just last month the U.S. copyright office finally decided that you do, in fact, have the right to fix your smartphone and lots of other electronics. Kyle Wiens, CEO of iFixit, a company that creates repair guides for electronics and sells tools and replacement parts, told Molly Wood that we may have the right to repair, but repairing things isn’t as easy as it used to be. The following is an edited transcript of their conversation.
Kyle Wiens: This is a trend, you add electronics to more things. You know, we have diagnostic codes on a car, you can’t really repair a car without a computer anymore. You can’t repair a tractor without a computer. And so this is going to be a trend that will continue. Our products are going to get smarter, they’re going to require advanced diagnostic software in order to fix them. What this ruling does is it says, “Look, it’s legal for you to make your own diagnostic software, for you to jailbreak your phone.” What’s going to need to happen next in order to completely open this up is we’re going to need to right-to-repair legislation to get the manufacturers to share their diagnostic software with the rest of us.
Molly Wood: What do you think is the likelihood that people who are now on one-year contracts or payoff plans, what do you think the likelihood is that all of a sudden they’re gonna start trying to repair devices and keep them around for a lot longer?
Wiens: One thing that I think is interesting about the trends of technology is that you have these bursts of innovation where devices are changing very rapidly, and we’ve gone through that with cellphones from when the iPhone came out. For the last decade or so, the devices have been getting dramatically better every year. We’re starting to see that plateau. If you have an iPhone 10 you do not need to get an iPhone 10R, it is just not that much better. So where in the past I think we’ve been upgrading our phones maybe every 18 months, I think you’re going to start to see people use these things for two, three, maybe even four years. But in order for the devices to last that long, you have to be able change out batteries, you have to fix the screen when it breaks. So this is the inflection point with cellphones that we went through with laptops. It used to be people would joke your laptop is out of date by the time you got home from Best Buy. And that’s just not the case anymore. You’re perfectly fine with a five-year-old laptop.
Wood: Do you see a downstream economic impact here? Is there a likelihood that more repair shops will crop up?
Wiens: I think so. Anytime you have a product that’s going to last longer, you’re going to see more service businesses pop-up. And that’s actually a really good thing for the economy. The actual labor that Apple pays to assemble the iPhone in China is relatively minor. If you take your phone in and you pay somebody $50 in labor to get it fixed, that’s a serious benefit to the economy that actually completely outweighs the $5 or $10 that Apple may have paid at the assembly time. So as we see maybe tariffs come into play that are going to make these devices more expensive, coupled with these trends where you don’t really need a new phone, I think you’re going to really see an explosion in the repair economy.
And now for some related links:
- It is election day, so expect the misinformation machines to get turned up to 11. A digital authentication company called Valimail put out some research over the weekend saying that most adults in the U.S. can’t tell a fake campaign email from a real one. The party breakdown: 36 percent of Democrats spotted the fake email that was supposedly from a current Senate candidate, and 20 percent of Republicans could tell the difference. And only one person out of 1,079 correctly answered every question on the survey. It’s a teachable moment, I guess?
- Coming next month, Google’s Chrome browser will start getting really aggressive about what it calls abusive ads. Google will give web pages a warning and 30 days to clean up their act if it finds ads too abusive. And Chrome could potentially block every ad from a site that doesn’t comply. And how do we feel about Google having the power to just turn off a site’s revenue stream? Mozilla’s Firefox browser has become more aggressive about third-party trackers; so has Apple’s Safari. And I read a thought-provoking piece about this a week or so ago on Forbes. It argued that browsers shouldn’t be the helicopter parents of the internet and that cookies and trackers do actually deliver targeted advertising that in some cases people really like, instead of just as many ads that are totally random. It said getting rid of those tools would probably just benefit Facebook and Google and Amazon instead of smaller publishers, and that we consumers have plenty of ways to turn off intrusive advertising instead of having browsers decide for us. It’s from a digital ad insider, but it made me think.
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