After blasting tech firms for “weaponizing” our data, Apple CEO Tim Cook called for federal regulation of data privacy. The move comes as competitors Facebook and Google have been facing some embarrassing data breaches, and Washington seems eager to rein in the tech industry. Calling attention to data privacy also gives Apple an opportunity to reinforce its brand by reminding the world that it is much more a device company than a data company. But Apple still profits from our data, if only indirectly. Google, for instance, uses search data to target ads, earning revenue from advertisers. Google also pays Apple billions of dollars to be the default search engine on Apple devices.
Correction (Nov. 1, 2018): A previous audio version of this story misidentified what Google sells. The company sells targeted ads based on user preferences. The audio has been corrected.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.