Is Netflix personalization making you feel *seen* … or profiled?
Share Now on:
If you’ve got a Netflix account, you know the company tries real hard to personalize pretty much everything. But a recent Twitter thread by the writer Stacia Brown revealed what felt like racial profiling on her Netflix feed. Netflix says that it doesn’t collect demographic information, and all personalized recommendations come from a consumer’s viewing history. Nitasha Tiku, who covers Silicon Valley for Wired, came on the program to talk to Marketplace host Kai Ryssdal after publishing an article about this whole debacle, called “Why Netflix Features Black Actors in Promos to Black Users.”
Click the audio player above to hear the full interview.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.