A look back at the "pivot to video" after a new lawsuit alleges Facebook misled about video viewership
Share Now on:
In a lawsuit made public this week, a group of advertisers allege Facebook knowingly misrepresented the amount of time users spent watching videos on the site in 2016. Facebook has acknowledged its numbers were overstated, but denies wrongdoing. The measurement error may have impacted more than just advertisers. It occurred at the same time as the social media giant was encouraging news organizations to upend their business models to chase video ad dollars.
Click on the audio player above to hear more.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.