J.C. Penney hopes for hit with Lionel Richie sheets

Amy Scott Sep 7, 2018
HTML EMBED:
COPY

J.C. Penney hopes for hit with Lionel Richie sheets

Amy Scott Sep 7, 2018
HTML EMBED:
COPY

Today is the day Lionel Richie fans have been waiting for. The pop star’s line of sheets and towels hit stores shelves at J.C. Penney. Celebrity endorsements and product lines are of course nothing new. But the somewhat odd pairing made us wonder what it takes for these sorts of partnerships to work out.

Click the audio player above to hear the full story. 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.