Actor Rob Lowe tweeted that “the film business passed away today with the announcement of the 'popular' film Oscar. It had been in poor health for a number of years. It is survived by sequels, tent-poles, and vertical integration.”
Actor Rob Lowe tweeted that “the film business passed away today with the announcement of the 'popular' film Oscar. It had been in poor health for a number of years. It is survived by sequels, tent-poles, and vertical integration.” - 
Listen To The Story
Marketplace

The ratings for the Oscars awards ceremony, as a television event, have been dropping steadily for years, with last years' program on ABC the least watched in history. So the Academy of Motion Pictures Arts and Sciences announced some changes, including a new category: most popular film. This has a lot of people confused — what makes a movie "popular"? And some were outraged, including Rob Lowe, whose tweet made our headline. Here's another hot take:

We reached out to Tatiana Siegel, deputy film editor at The Hollywood Reporter, for some context. She talked to academy members who agreed that it's a grab for ratings, but that doesn't mean its implications won't affect moviemakers. 

To hear the full story, click the audio player above. 

As a nonprofit news organization, Marketplace is on a mission that drives what we do every day: to increase economic intelligence across the country. But we can’t do it alone. Become a Marketplace Investor today, in whatever amount you choose, and your donation will go twice as far, thanks to a dollar-for-dollar match from The Kendeda Fund.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.