How Wisconsin became the ginseng state — and part of the trade war

Tony Wagner Jul 31, 2018

How Wisconsin became the ginseng state — and part of the trade war

Tony Wagner Jul 31, 2018

Most Americans don’t consume a lot of ginseng, or even think about the crop, aside from the occasional tea or energy drink. But in rural central Wisconsin, people think about ginseng a lot. It’s an economic driver for the state, which produces nearly all the American ginseng and sells most of it to China at a premium. 

Now, that industry is under threat from Chinese tariffs, part of a slew of them imposed on American products in retaliation for President Trump’s tariffs on steel and aluminum. It’s the topic of this week’s Make Me Smart. Below, you can explore the whole story of Wisconsin’s ginseng, from pioneering farmers, though ups and downs, up to its current predicament. 

Special thanks to Ben Clark, of the Marathon County Historical Society, for his help assembling this timeline. Additional reporting by Shara Morris.

 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.