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With Toys R Us gone, Hasbro’s finding new retail shelves

Mitchell Hartman Jul 23, 2018
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Justin Sullivan/Getty Images

With Toys R Us gone, Hasbro’s finding new retail shelves

Mitchell Hartman Jul 23, 2018
Justin Sullivan/Getty Images
HTML EMBED:
COPY

Toymaker Hasbro will report second-quarter earnings later this morning. Earlier in 2018, the company reported that first-quarter revenue had fallen by 16 percent compared with the same period last year. It’s been a tough couple of months as retailer Toys R Us went bankrupt and closed hundreds of stores.

But Hasbro is finding new shelves to display its toys, both virtually and in brick-and-mortars. The company is expanding its e-commerce business and moving some of its toys to dollar stores, drug stores and sporting goods stores.

And then of course, there’s Walmart and Target, which account for more than a quarter of Hasbro’s merchandise, said Jaime Katz, an analyst at Morningstar who follows the toy market.

“The biggest swing is still going to be on those big-box vendors, rather than having some small percentage of sales at, like, sporting goods stores,” Katz said.

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