Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Who wants truckers driving 17 hours a day?

Aug 19, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable

IHOP has renamed itself IHOb: International House of Burgers

Kai Ryssdal Jun 11, 2018
Share Now on:
HTML EMBED:
COPY
Scott Olson/Getty Images

You can’t help but be a little underwhelmed.

The International House of Pancakes tweeted last week that it would be rebranding from IHOP to IHOb, with a promise to announce what it stood for a few days later.

Breakfast” was the obvious and popular guess. My secret fantasy was that it would go with “blockchain.”

Alas, the company’s brand people were of a different mind.

International House of … Burgers. Huh. OK. 

A few locations are changing their signs, but most will stay the same, IHOP President Darren Rebelez told CNN

“We are definitely going to be IHOP,” he said. “But we want to convey that we are taking our burgers as seriously as our pancakes.”

Sure. Those would be the chain’s new Ultimate Steakburgers, including one called the Big Brunch burger that comes with a fried egg and hash browns on it. 

So how are actual burger chains reacting to all this? Well, today the Wendy’s account tweeted “Not really afraid of the burgers from a place that decided pancakes were too hard.”

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.