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Big tech and banks are using mea culpa ads to appeal to their users

Renata Sago May 18, 2018
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Big tech and banks are using mea culpa ads to appeal to their users

Renata Sago May 18, 2018
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What happens when three big companies invest in an apology? Facebook, Uber and Wells Fargo have launched apology campaigns in the past several weeks. They’re all trying to regain the trust of their customers for scandals that have included data hacking, sexual harassment, and overcharging. But is an “I’m Sorry” ad effective?

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