Share on
HTML EMBED
Click to Copy

Latest Episodes

Share on
HTML EMBED
Click to Copy
Corner Office from Marketplace
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report
Share on
HTML EMBED
Click to Copy
Marketplace Morning Report

The drama’s unfolding in the broadcast ad space as TV networks roll out fall lineups

Mitchell Hartman May 11, 2018
Share Now on:
HTML EMBED:
COPY

With competing content providers like Netflix and Amazon Prime offering binge-worthy content on demand with less commercial interruption, television networks are starting to rethink their advertising model as they roll out “upfronts” presentations next week, where they showcase the fall lineup for advertisers. What’s the right commercials-to-content ratio for network TV these days? And if they cut back on commercials, will those ad slots become more valuable?

Click the audio player above to hear the full story. 

How We Survive
How We Survive
Climate change is here. Experts say we need to adapt. This series explores the role of technology in helping humanity weather the changes ahead.