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Golf is hundreds of years old, and even today, it’s known more for its traditions than memes. And that makes for a tricky proposition for Jay Monahan, the newish PGA Tour commissioner. “Five years ago, when you came to a PGA tournament, we didn’t let you bring your cellphone on site," he said. Monahan talks with us about bringing social media onto the green, competing against other sports like football and what it’s like when your biggest stars are essentially freelancers.  

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Follow Kai Ryssdal at @kairyssdal