NBC hopes to mine multiplatform strategy for audience gold

Renata Sago Feb 9, 2018
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NBC hopes to mine multiplatform strategy for audience gold

Renata Sago Feb 9, 2018
HTML EMBED:
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NBC just saw Super Bowl TV audience ratings below last year’s. Now the network will break with Olympic tradition today by live streaming the opening ceremony for the winter games in Pyeongchang, South Korea. It’s one of a few new aggressive strategies the company’s taking to boost viewership and please advertisers.

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