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Marketplace Morning Report

Matters of import

Aug 21, 2019

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The costs and benefits of a winning college football team

Greg Echlin Jan 15, 2018
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Having a winning college football team led by a top caliber coach is worth the investment for some cities. Just ask Manhattan, Kansas, which invested over $200 million to improve its sport facilities and paid the coach for Kansas State’s football team $3 million last year.  The number of hotel rooms in the city doubled in the last 20 years as more fans travel there to watch the games. 

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