Want to realize your untapped potential? How about boost your ______. Those are the kind of promises that grace the cover of some of the 11,000 business books published in the United States each year. But has the language used to to market these books changed over time? Miriam Quick analyzed decades’ worth of business and self-help book titles to see what trends emerged. Marketplace host Kai Ryssdal spoke with Quick about the results of her findings, which were published by the BBC.
Click the audio player above to hear the full story.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.