In holiday shopping season, brick and mortar stores have Santa advantage

Tracey Samuelson Nov 23, 2017
HTML EMBED:
COPY

In holiday shopping season, brick and mortar stores have Santa advantage

Tracey Samuelson Nov 23, 2017
HTML EMBED:
COPY

Macy’s flagship store in New York’s Herald Square now requires an online reservation for visits with Santa. “Santa’s a popular guy,” goes the explanation. Some 250,000 visitors come to Macy’s “Santaland” each year, according to the company. Santa visits are a big draw and can translate into big sales for retailers.

Click the audio player above to hear the full story.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.