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In holiday shopping season, brick and mortar stores have Santa advantage

Tracey Samuelson Nov 23, 2017
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In holiday shopping season, brick and mortar stores have Santa advantage

Tracey Samuelson Nov 23, 2017
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Macy’s flagship store in New York’s Herald Square now requires an online reservation for visits with Santa. “Santa’s a popular guy,” goes the explanation. Some 250,000 visitors come to Macy’s “Santaland” each year, according to the company. Santa visits are a big draw and can translate into big sales for retailers.

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