Listen To The Story
Marketplace

Like many startups, getting bought by a huge company is the dream for many small entrepreneurial food and beverage brands. Global food corporations are facing backlash, and specialty and craft focused products can help them increase sales. Blue Bottle leadership will retain some control and its headquarters in Oakland, California, but translating its very specific aesthetic to a larger market will take thought and care.

Click the audio player above to hear the full story.

Sign up to stay connected to Marketplace and you could be in for a Halloween treat!

Subscribe to our daily newsletter by Oct. 31 and you're automatically entered to win one of 10 Marketplace treat bags. They're filled with some great swag, plus something unique to give you a peek behind the scenes — a program rundown signed by Kai Ryssdal.

Subscribe today for your chance to win – and good luck!

Follow Annie Baxter at @anniebaxter123