Like many startups, getting bought by a huge company is the dream for many small entrepreneurial food and beverage brands. Global food corporations are facing backlash, and specialty and craft focused products can help them increase sales. Blue Bottle leadership will retain some control and its headquarters in Oakland, California, but translating its very specific aesthetic to a larger market will take thought and care.
Click the audio player above to hear the full story.
“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VABEFORE YOU GO