Blue Bottle could gain shelf space but lose chic with Nestle majority stake

Annie Baxter Sep 15, 2017
HTML EMBED:
COPY

Blue Bottle could gain shelf space but lose chic with Nestle majority stake

Annie Baxter Sep 15, 2017
HTML EMBED:
COPY

Like many startups, getting bought by a huge company is the dream for many small entrepreneurial food and beverage brands. Global food corporations are facing backlash, and specialty and craft focused products can help them increase sales. Blue Bottle leadership will retain some control and its headquarters in Oakland, California, but translating its very specific aesthetic to a larger market will take thought and care.

Click the audio player above to hear the full story.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.