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Fox to debut 6-second TV ads

Aaron Schrank Sep 1, 2017
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Fox to debut 6-second TV ads

Aaron Schrank Sep 1, 2017
HTML EMBED:
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Fox Sports will begin airing some six-second TV commercials during NFL games this season, a format it first tested during this month’s Teen Choice Awards. Ads that short are standard for online video content seen on YouTube or Facebook, but a change of pace for broadcast TV. Could this be more widely adopted in an era of shrinking attention spans?

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