Goodbye cable, hello YouTube: As kids move online, so do Mattel’s ad dollars

Aaron Schrank Aug 3, 2017
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Goodbye cable, hello YouTube: As kids move online, so do Mattel’s ad dollars

Aaron Schrank Aug 3, 2017
HTML EMBED:
COPY

Toymaker Mattel wants to get kids’ attention, and it’s going online to do it. The company announced this week it will spend at least $10 million on advertising this year on Google’s YouTube Kids platform. It’s the company’s biggest ad buy online to date.

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