Lassoing the super power of geek chic, Comic-Con sees revenue growth
Share Now on:
The annual Comic-Con International kicks off this week in San Diego. Comic-Con makes money selling tickets, renting floor space to vendors and exhibitors, and getting sponsors. GuideStar, which tracks nonprofits, says the convention has seen steady year-over-year revenue growth for the last 17 years, as comic culture has become central to pop culture. The most recent report puts convention revenue at $19 million, which exceeds its expenses. The convention brings tourism dollars to San Diego and has spun off other events in other places.
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.