How Amazon’s Prime Day deals get to your head
Amazon holds its third annual Prime Day on Tuesday, when people who pay the $100 a year subscription get access to special deals. It applies to a variety of items, such as on-demand movies and paper towels. With animated graphics and countdowns galore, it’s like a carnival day at Amazon. There are no crowds, but there is frenzy, and that can trigger the primal urge to buy.
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