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Stock splits are so old school

Jun 5, 2017
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Shares of Google parent Alphabet flirted with $1,000 today, and Amazon finished up at $1,011. In the past, when a company thought its stock was getting a little too expensive, it would do a split. That would reduce the price of each share by raising the number outstanding. That basically made the stock more accessible to individual buyers. But you don’t see very much of that these days. Here’s why. 

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