Google tries to connect the dots between online ads and offline buys

Reema Khrais May 24, 2017
HTML EMBED:
COPY

Google tries to connect the dots between online ads and offline buys

Reema Khrais May 24, 2017
HTML EMBED:
COPY

Online shopping is sometimes just that — shopping. The actual buying happens later — in an actual store. Until now, retailers haven’t been able to connect those dots. Google says it has a tool that will let them connect online clicks to in-store buys. Good for Google, which may be able to sell more search ads. But maybe not so good for us. 

Click the audio player above to hear the full story.

 

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.