Marketplace has a new podcast for kids, "Million Bazillion!" EPISODE OUT NOW

Google tries to connect the dots between online ads and offline buys

Reema Khrais May 24, 2017
HTML EMBED:
COPY

Google tries to connect the dots between online ads and offline buys

Reema Khrais May 24, 2017
HTML EMBED:
COPY

Online shopping is sometimes just that — shopping. The actual buying happens later — in an actual store. Until now, retailers haven’t been able to connect those dots. Google says it has a tool that will let them connect online clicks to in-store buys. Good for Google, which may be able to sell more search ads. But maybe not so good for us. 

Click the audio player above to hear the full story.

 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.