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Google tries to connect the dots between online ads and offline buys

Reema Khrais May 24, 2017
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Google tries to connect the dots between online ads and offline buys

Reema Khrais May 24, 2017
HTML EMBED:
COPY

Online shopping is sometimes just that — shopping. The actual buying happens later — in an actual store. Until now, retailers haven’t been able to connect those dots. Google says it has a tool that will let them connect online clicks to in-store buys. Good for Google, which may be able to sell more search ads. But maybe not so good for us. 

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