Why airlines might eventually see the laptop ban as an opportunity
Share Now on:
In March, the Department of Homeland Security banned laptops from the cabins of flights coming from 10 airports in the Middle East and North Africa. Now, the agency is reportedly considering expanding the ban to all international flights.
The Middle Eastern airlines already dealing with the laptop ban are finding workarounds. Etihad and Qatar airlines are lending laptops and tablets to business customers. Emirates is checking customer laptops at the very last minute. And it’s all for free.
“At this point, they’re just in damage control mode,” said Seth Kaplan, an analyst at Airline Weekly. “You’ve got the travel industry putting out dire predictions about what this could do to the industry, you know, billions of dollars in lost business.”
But airlines are nothing if not resilient. And they might see a broader ban as an opportunity to win the loyalty of business customers, a big driver of profits, said Samuel Engel from the consulting firm ICF.
“Right? If we do a better job of meeting the customer’s needs, then we make more money than our competitor,” Engel said.
He said airlines might eventually take pity on the people in coach. For a price.
|A new laptop ban could hurt more than airlines|
|A look at intelligence units, made just for airports|
|United will now give passengers up to $10,000 to give up their seat|
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.